The new Navy faction battleships combined with the overhaul of current Navy ships and the lower cost of said ships in Factional Warfare provide new shinys to Empire dwellers.
The pirate faction ships are getting overhauled and rumours of new pirate epic missions swirl about.
Awesome new planet graphics to take your breath away.
Titan doomsday turning into a death star super laser, Motherships becoming Supercarriers with powerful anti-capital Fighter-Bombers.
Yet all of those combined does not reflect but a ripple compared to this:
The massive Sovreignty changes will reshape null sec space and perhaps open it up to hundreds if not thousands of new pilots currently stuck in Empire.
Its like Eve II is coming.