Despite my increase of playtime as of late, this has not translated into any killmails whatsoever.
1) Participated in a roaming gang that saw the gang have some success but I lost a Claw and Rapier.
2) Participated in a home defense effort that killed a couple ships before I got there.
3) Logged in one night to help with ISK making and had to log just before an operation.
4) Participated in a defense of an allied system but depsite spending over an hour I didn't get any killmails.
That last one was partly my fault for bringing a Rapier recon to a system where a fleet was shooting at POS mods and there were no reds in system.
So I'm making the best effort I can with the time I have available. When I was in Providence I had a lot more luck and managed at least 10 killmails a month easily, but I'm hoping its just bad luck here and it will turn around as I get more settled.
The corp has a goal of getting 10 killmails a month which I support. But my failure in August to get on the killboard has me all defensive and I have to restrain myself from prostrating on the forums with excuses and whines. The leadership is aware of my real life situation and lack of playtime and I assume if they are unsatisfied that I will receive notice. Still, I want to exceed expectations and contribute more.
So when it was suggested that upping the ante to a goal of 20 killmails a month I had to step back and ask "for what purpose?" And really, does 10 versus 20 make a difference if effort is being applied? And what about scouting and logistics. Although I don't show up on killmails I did some scouting in a couple of those engagements.
I like the idea of a goal to encourage new pilots to get stuck in, but a pilot getting over 100 killmails a month might consider 10 to be too low a bar to set. Logistic pilots might think 10 is too high. For me, 10 has been perfect up until this month of bad luck (ignoring March to July when log in time was near nil).
Of course, pilots making efforts in non-PvP fashion don't get any number to show for it on the killboard either. Carrier pilots moving stuff into 0.0, POS technicians making sure the towers are fed, leadership fielding convo requests and alliance discussions, Fleet commanders ironing out the fleet doctrine and ship setups, recruitment officers vetting the applications with interviews and background checks... and even me, the humble blogger, making the corp visible to the public and pushing possible recruits to the webpage like a publicity officer on the street.
Fortunately in M3's case the leadership is very aware of participation and effort outside of PvP and does take it into account. Otherwise they would have kicked me out a month or two ago.
So, 10 or 20, how do you measure success? Simple. The success of the corp.
Do things with others.