Von Keigai has left a new comment on your post "You Just Don't Seem To Care":I think that increasing the voter pool with "unmotivated and uninformed voters" is indeed a bad idea. CCP's goal should be increasing the voter pool with motivated and informed voters.
You seem to be assuming that "turnout" is good, no matter what. Yet CSM is an advisory council, not a legislature. As such, there is no need for it to be "broad based", or anything like it. It does not need "the will of the people" or any other such mystical justification. Its purpose is to advise CCP. As such, it does not benefit from politicians so much as smart, hardworking, and knowledgeable players. CCP presumably knows this, and perhaps they even know that adding noise to the election (which is what the "will of the people" is in practice) will result in a worse CSM.
So why is high turnout worth having? Is not a low turnout of only the most motivated and informed voters better for this purpose -- electing an advisory committee -- better than a high turnout of unmotivated and uninformed voters?
The reason I think that they should strive to do this above and beyond what they have done is because right now the voting pool is dominated by null sec pilots. This in of itself is not necessarily a bad thing except the game demographics is not quite as dominated by such players. Since the council is more than just an advisory board, in fact it is a stakeholder in the development process which has significantly more impact in the outcome of development, it behooves CCP to try its damnedest to make sure that the CSM represents as many styles of play as possible. Which requires expanding the pool of motivated and informed players, and CCP is best positioned of all involved parties in the elections and game to do so. They just need to be motivated to do it.